Challenges

• Despite its prime location and premium offerings, Zee Shaan faced a unique challenge, Vile Parle is largely perceived as a residential hub, not a commercial destination.

• The client was aware about this and to shift this perception, the brand introduced the ‘boutique office’ concept, catering to professionals and entrepreneurs seeking compact, high-quality workspaces close to home.

The idea was simple yet powerful, why travel far for work when your home and office can be just around the corner? This called for a comprehensive brand experience, not just a promotional campaign.

Strategy

We stepped in with a 360° brand communication:

• Detailed Insights: Thorough understanding of the market and audience requirements helped us curate a tailored communication that positioned Zee Shaan as aspirational and accessible.

• Bold Visualization: Every design and message were crafted to highlight project’s exclusivity, opulence and convenience and at the same time, making sure it felt relatable to office spaces.

• Excellent Execution: Every platform expected or suggested were covered, and uniformity and clarity was also ensured.

 

Campaignable Idea:

• Since the project was coming up on a redevelopment plot that previously housed a cinema theatre, our first campaign drew inspiration from this legacy to build instant familiarity. We used this idea extensively in site branding—highlighting the nostalgia of the theatre while showcasing the upcoming offices. The communication emphasized that work, entertainment, and stay all come together within one seamless vicinity.

• In the second phase, we evolved the narrative to the core theme of Home, Work, and Entertainment. This integrated positioning became the foundation of our communication for over a year, reinforcing the project as a complete ecosystem for modern living.

Solution

To bring this vision to life, we deployed a multi-channel communication toolkit, including:

• Brand Name & Logo Design – The first that we worked on was coining the Brand Name – Unique for the project bringing the brand essence while rooted and connected to the Company Name. This was done to ride on the mother brand.

• Social Media – Engaging content that built interest and kept the brand relevant.

• Website Design & Development – A sleek, intuitive platform to showcase offerings and capture leads.

• Sales Presenter – A crisp, high-impact sales deck designed to empower the sales team.

• WhatsApp Marketing – Personalised messaging for lead nurturing and remarketing.

• Lead Generation (Digital Ads) – Performance campaigns that delivered quality prospects.

• On-Site Branding – Signages, hoardings, and branded spaces that created a premium on-ground experience.

• Landing Page – Built for conversion with clear CTAs and streamlined UI.

• Outdoor & OOH Advertising – High-visibility placements that brought Zee Shaan in the eyes of Mumbaikars.

Result

• A future-ready, distinctive brand identity

• Improved on-site engagement and footfall

• Surge in qualified leads and enquiries

• Widespread project visibility across online/offline platforms